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Marking a Decade of Excellence:11K Consulting Celebrates 10th Anniversary at Chinese New Year Reception with Raffles London at The OWO





The 11K Consulting team with the Raffles London at The OWO team, featuring Philippe Leboeuf, Managing Director of Raffles London at The OWO (front row, far left), and Sally Maier-Yip, Founder and Managing Director of 11K Consulting (front row, second from left).
The 11K Consulting team with the Raffles London at The OWO team, featuring Philippe Leboeuf, Managing Director of Raffles London at The OWO (front row, far left), and Sally Maier-Yip, Founder and Managing Director of 11K Consulting (front row, second from left).

Last week, 11K Consulting marked its 10th anniversary with an exclusive Chinese New Year Reception in partnership with Raffles London at The OWO, in London, celebrating a decade of excellence and impact in bridging UK and overseas companies with the Chinese high-net-worth-individual (HNWI) and investor markets.


11K Consulting's 10th Anniversary & Chinese New Year Reception 2025 with Raffles London at The OWO

The event brought together over 100 distinguished Chinese and Western senior business leaders, HNWIs, influencers and media across different sectors from real estate, government, architecture and design, tax, legal, accounting, to luxury hospitality and travel.


Reflecting the 11K’s vision of helping companies to unlock the market potential of Chinese HNWIs and investors, 11K Consulting launched the 11K Club - a China-focused thought leadership’s members club aimed at connecting influential individuals with a shared interest in strengthening networks, enhancing knowledge, and raising profile between China and other countries.


11K celebrates its 10th year anniversary's milestone this year. 
11K celebrates its 10th year anniversary's milestone this year. 
Philippe Leboeuf and Sally Maier-Yip with the dancing lion in front of the iconic grand stairs at Raffles London at The OWO.
Philippe Leboeuf and Sally Maier-Yip with the dancing lion in front of the iconic grand stairs at Raffles London at The OWO.

Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said, "Ten years ago, we dreamt of helping companies bridge the 11,000 kilometres separating the UK and China, and all points in between. Today, that dream has become a reality. I am immensely grateful for the trust and support of our team, clients, and partners who have been instrumental to our success to this point. This evening, we celebrate not just our past achievements, but also our exciting future, with plans such as the launch of our 11K Club to further foster connections and insights relating to the Chinese markets."​


Philippe Leboeuf, Managing Director, Raffles London at The OWO, said, This evening marks a special moment to embrace the beauty of culture, community, and connection as we step into the Year of Snake. We are honoured to host this spectacular event, made possible through the creativity and vision of 11K. At Raffles, we pride ourselves on gracious service and creating extraordinary memories that transcend borders. By partnering with 11K Consulting, we have welcomed truly global and Chinese audiences to discover our heritage.”


The headline sponsor of the event: The Bryanston, Hyde Park.
The headline sponsor of the event: The Bryanston, Hyde Park.

Lottie Geaves, Sales Director, Almacantar, who represented The Bryanston, Hyde Park, Almacantar’s latest development in Central London, said, “As a proud partner in this momentous celebration, The Bryanston is delighted to support 11K Consulting’s tenth anniversary and welcome the Year of the Snake. Our development at the heart of London redefines luxury living, blending architectural innovation with craftsmanship, which is exceptionally aligned with the Chinese market seeking sophisticated living experiences.”


The evening was a vibrant celebration of cultural harmony, blending Eastern and Western traditions with a thoughtfully curated program of entertainment that featured Chinese and Western musical performances and a captivating traditional lion dance. Guests enjoyed a festive refreshment in the elegant surroundings of Raffles London at The OWO, showcasing its historic heritage, gracious service, and sophistication—qualities that also echo 11K’s own cultural roots.


Snapshots of the event highlights.
Snapshots of the event highlights.

A heartfelt thank you to all our partners, sponsors and esteemed guests who made this celebration possible and truly special:

  • Our event's co-host: Raffles London at The OWO

  • Media partner: Luxury London Media

  • Headline sponsor: The Bryanston, Hyde Park, developed by Almacantar 

  • Gold sponsors and other supporters: St James (The Berkeley Group), Shoreline Folkstone, V-ZUG, Burbeck Interiors, Lansha Ltd, Charles Russell Speechlys, Ronald Fletcher Baker LLP, Cookson Adventures, Kilian Paris, and Annoushka. 


We wish you a happy, healthy and wealthy Year of the Snake!




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