
Last week, 11K Consulting marked its 10th anniversary with an exclusive Chinese New Year Reception in partnership with Raffles London at The OWO, in London, celebrating a decade of excellence and impact in bridging UK and overseas companies with the Chinese high-net-worth-individual (HNWI) and investor markets.
The event brought together over 100 distinguished Chinese and Western senior business leaders, HNWIs, influencers and media across different sectors from real estate, government, architecture and design, tax, legal, accounting, to luxury hospitality and travel.
Reflecting the 11K’s vision of helping companies to unlock the market potential of Chinese HNWIs and investors, 11K Consulting launched the 11K Club - a China-focused thought leadership’s members club aimed at connecting influential individuals with a shared interest in strengthening networks, enhancing knowledge, and raising profile between China and other countries.


Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said, "Ten years ago, we dreamt of helping companies bridge the 11,000 kilometres separating the UK and China, and all points in between. Today, that dream has become a reality. I am immensely grateful for the trust and support of our team, clients, and partners who have been instrumental to our success to this point. This evening, we celebrate not just our past achievements, but also our exciting future, with plans such as the launch of our 11K Club to further foster connections and insights relating to the Chinese markets."
Philippe Leboeuf, Managing Director, Raffles London at The OWO, said, “This evening marks a special moment to embrace the beauty of culture, community, and connection as we step into the Year of Snake. We are honoured to host this spectacular event, made possible through the creativity and vision of 11K. At Raffles, we pride ourselves on gracious service and creating extraordinary memories that transcend borders. By partnering with 11K Consulting, we have welcomed truly global and Chinese audiences to discover our heritage.”

Lottie Geaves, Sales Director, Almacantar, who represented The Bryanston, Hyde Park, Almacantar’s latest development in Central London, said, “As a proud partner in this momentous celebration, The Bryanston is delighted to support 11K Consulting’s tenth anniversary and welcome the Year of the Snake. Our development at the heart of London redefines luxury living, blending architectural innovation with craftsmanship, which is exceptionally aligned with the Chinese market seeking sophisticated living experiences.”
The evening was a vibrant celebration of cultural harmony, blending Eastern and Western traditions with a thoughtfully curated program of entertainment that featured Chinese and Western musical performances and a captivating traditional lion dance. Guests enjoyed a festive refreshment in the elegant surroundings of Raffles London at The OWO, showcasing its historic heritage, gracious service, and sophistication—qualities that also echo 11K’s own cultural roots.

A heartfelt thank you to all our partners, sponsors and esteemed guests who made this celebration possible and truly special:
Our event's co-host: Raffles London at The OWO
Media partner: Luxury London Media
Headline sponsor: The Bryanston, Hyde Park, developed by Almacantar
Gold sponsors and other supporters: St James (The Berkeley Group), Shoreline Folkstone, V-ZUG, Burbeck Interiors, Lansha Ltd, Charles Russell Speechlys, Ronald Fletcher Baker LLP, Cookson Adventures, Kilian Paris, and Annoushka.
We wish you a happy, healthy and wealthy Year of the Snake!