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SERVICES
HOW WE DO IT / SERVICES
STRATEGY
Informed by unique insights and powered by data, we devise powerful solutions for brands to best connect to Chinese HNWIs. Some clients just buy strategic solutions from us.
INSIGHTS
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Relevant Chinese consumer insights and market trends
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Specific Chinese sector/audience market research
CONSULTING
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Chinese-centric brand positioning
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Brand development
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Market/sales channel development
PLANNING
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Campaign strategy
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Media strategy
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Paid media strategy
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Brand messaging
WORKSHOPS / TRAINING
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China market insights
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China social media landscape
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China media training
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Tailored themes
COMMUNICATIONS
We have insight into the ever-shifting Chinese media and social media landscape and we have the skills and relationships necessary to generate high-quality coverage and visibility for the stories our clients want to tell.
PUBLIC RELATIONS (in China and outside of China)
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Outreach and maintaining relationships with key media
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Secure high-level media interviews
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Generating positive media coverage
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China press office services
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Media familiarisation tours for Chinese media and influencers
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Paid media advertising
THOUGHT LEADERSHIP BUILDING
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Profiling opportunities
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Speaking engagements
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Award entries
DIGITAL & SOCIAL MEDIA MARKETING
Setting up official accounts on social media
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Content marketing and planning
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Influencer marketing campaigns
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Measurement and analysis
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Social media account operations
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Digital paid media advertising
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CONNECTION
We collaborate with emerging talent, make introductions to potential customers and stakeholders, and build meaningful connections for our clients.
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Media relations
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Celebrity & KOL relations
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VIP relationships
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Potential partnerships
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Access to new databases
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Network with 11K Club
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Tailored events
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STRATEGY
COMMUNICATIONS
CONNECTIONS
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