House of Hazelwood Appoints 11K to Build Brand Awareness in the Chinese Markets

11K Consulting is proud to announce its partnership with House of Hazelwood, home to one of the world’s most remarkable private collections of rare and aged Scotch whisky. Meticulously curated over nearly a century by the Gordon family at their historic Dufftown estate, the collection spans seven decades of Scotland’s distilling heritage. As a treasure trove of liquid history, House of Hazelwood represents an unparalleled standard of craftsmanship, now poised to capture the imagination of the most discerning spirits connoisseurs in the Chinese markets.

Jonathan Gibson, Marketing Director, House of Hazelwood, commented: "We are delighted to partner with 11K Consulting to introduce the legacy of House of Hazelwood to whisky collectors and enthusiasts in China. Our collection is the culmination of generations of careful stewardship and a profound respect for the art of Scotch whisky. We look forward to sharing these remarkable stories and our rarest releases with an audience that truly appreciates heritage and exclusivity."

Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said: "We are thrilled to be part of this extraordinary journey. House of Hazelwood is a brand of immense prestige, offering a unique blend of history, rarity, and artistry. With the growing appetite for ultra-premium Scotch whisky among Chinese collectors and investors, we are confident that our integrated PR and digital marketing strategies will effectively elevate its brand presence and resonance in this key market."

The House of Hazelwood collection features a curated selection of some of the rarest aged expressions in existence, previously held only for the family’s private enjoyment. These exceptional whiskies are now available to collectors in China who seek the pinnacle of Scottish distilling.

To learn more about House of Hazelwood: www.houseofhazelwood.com