As 2024 draws to a close, the 11K Consulting team and our Founder and MD Sally Maier-Yip 葉運珍 would like to say a big 𝑻𝒉𝒂𝒏𝒌 𝒀𝒐𝒖 to you all for being part of a fruitful and rewarding year.
As our clients’ trusted China-specialist communications consultancy, we are delighted to have helped so many tap into these growth opportunities and achieve their business goals in the Chinese market, both locally and globally, this year.
Here are just a few of the successes we achieved for our clients during 2024:
Secured over 200 quality pieces of Chinese press coverage for our luxury property and luxury lifestyle clients in the UK, Dubai, Vancouver and beyond.
Organised a successful 300-attendee fashion catwalk show event and partnership between St James (part of The Berkeley Group) and Jimmy Choo Academy (JCA) in White City Living, plus a series of workshops with Jimmy Choo and Lucy Choi.
Helped the Bryanston, Hyde Park development build their brand profile and make meaningful business connections at the annual Luxury Property Show in Shanghai.
Advised our luxury property and hotel clients on their Chinese digital marketing strategy; from messaging creation and content marketing on WeChat and Little Red Book, to influencers’ campaigns and digital ad campaigns.
Succeeded in increasing sales and bookings for our high-end restaurant clients in London and France, with a consistent monthly percentage from Chinese diners.
We’re also proud to highlight some of our own achievements at 11K this year:
Successfully launched 11K’s new branding and website after a year’s preparation and in anticipation of our upcoming 10th anniversary in 2025.
Retained our long-term relationships with some of the world’s leading property-related companies: ADAM Architecture, St James, Keturah (Dubai), HBA Residential, Raffles London at The OWO, Native Land, and FEC UK.
Celebrated our superb Account Director Irene Tan’s five years at 11K, as well as zero employee turnover during that time.
Recruited a strong Shanghai-based Head of China, Julia Wang, to improve our capabilities and networks in China and the region.
Contributed to high-profile conferences and media in London and Dubai, such as Future Hospitality Summit’s Branded Residences Forum, Global Britain Trade Expo, Influence magazine, and many more.
Thank YOU for your continued support, trust and friendship over the year. We eagerly look forward to achieving more remarkable and impactful things together in 2025 – which also marks 11K’s 10th anniversary. 🥂 Watch this space, we have some exciting news to announce!
𝑾𝒊𝒔𝒉𝒊𝒏𝒈 𝒚𝒐𝒖 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒋𝒐𝒚𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒇𝒆𝒔𝒕𝒊𝒗𝒆 𝒔𝒆𝒂𝒔𝒐𝒏 𝒂𝒏𝒅 𝒂 𝒗𝒆𝒓𝒚 𝒉𝒂𝒑𝒑𝒚 𝒏𝒆𝒘 𝒚𝒆𝒂𝒓!
Very best wishes,
Sally and the 11K team