11K Consulting Promotes Fong Fong Lee-Collins to Deputy Managing Director
- zoe1627
- Mar 31
- 2 min read
11K Consulting, a leading China-specialist communications consultancy with teams in London and Shanghai, is pleased to announce the appointment of Fong Fong Lee-Collins as Deputy Managing Director (DMD), effective immediately.
Fong Fong brings with her a wealth of experience in China integrated marketing communications strategies, leadership, critical thinking, and operational excellence, having spent over 16 years in the real estate, financial and journalism sectors in the UK and Hong Kong.
Fong Fong has played a key role in leading some of 11K’s major real estate, architecture and interior design clients. One of her biggest achievements was spearheading an innovative brand partnership for St James (Berkeley Group) and JCA London Fashion Academy at White City Living in West London. The successful campaign generated significant media buzz and industry recognition.
In her new role, Fong Fong works closely with Sally Maier-Yip, 11K’s Founder and Managing Director, to drive the company’s strategic initiatives, oversee operations and enhance client service.
Sally Maier-Yip, Founder and Managing Director, says:
"Fong Fong’s promotion to Deputy Managing Director is a well-deserved recognition of her exceptional contributions to the company over the past two years. She has consistently demonstrated outstanding leadership and performance. She has inspired and empowered us to strive for innovation and excellence every day. Her strategic thinking and leadership, commitment to operational excellence, and collaborative approach will be instrumental in driving 11K’s continued growth and success in the years ahead."
Fong Fong Lee-Collins, Deputy Managing Director, comments:
"It has been a truly fruitful and rewarding journey since I joined 11K two years ago. I am deeply honoured and excited to take on this new responsibility at 11K. It is a privilege to work with such a talented and dedicated team, and I look forward to continuing our work to deliver impactful solutions that meet our clients' needs in the Chinese markets, while helping 11K to reinforce its reputation as the go-to China-specialist communications consultancy in the UK and globally."
Founded in 2015, 11K primarily focuses on helping clients to unlock the market potential of Chinese high-net-worth-individuals (HNWIs) and investors through sharing unique insights, delivering tailored communications strategies, and providing unparalleled access.
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