Pete An is an Associate Consultant specialising in Chinese digital marketing at 11K, supporting clients in residential property developments, hospitality, and restaurants in the UK and globally.  

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Since 2023, Pete has built experience across multiple areas of the digital marketing industry, including influencer content production, in-house marketing roles in London, and agency-based consulting. At 11K, he is responsible for end-to-end content planning across platforms, including: WeChat and RedNote (Xiaohongshu), from planning editorial calendars and narrative frameworks to influencer collaborations and campaign execution. He is also involved in engaging with Generative Engine Optimisation (GEO), focusing on how content is structured and contextualised for visibility within generative search and recommendation environments. 
 

Having studied and worked in the UK for more than half a decade, Pete has a comprehensive understanding of how to assist foreign brands in entering, establishing, and thriving in the complex Chinese market. 

  

Originally from China, Pete speaks fluent Mandarin and English.