Claire is a Senior Consultant with four years of experience, specialising in Chinese digital marketing, content strategy and influencer campaigns across the property, interior design, education and retail sectors.

At 11K, she manages and executes digital strategies and influencer campaigns for property and interior design clients in the UK and globally. She also supports Chinese media relations, strengthening international brands' presence and visibility in the Chinese market.

Prior to joining 11K, Claire worked at a marketing agency supporting UK-based clients across a range of sectors, with a focus on paid advertising campaigns. This experience gave her a strong grounding in helping UK brands understand and reach Chinese consumers.

Claire holds a Master's degree in Advertising and Marketing from the University of Leeds, as well as a Bachelor's degree in Japanese Studies from Donghua University in China. She is fluent in English, Mandarin and Japanese.